— Colour
Lip, cheek & eye — bold on every skin tone in the aisle.
● Design-driven · Business-focused · On-trend
Your beauty house, from concept to shelf.
We partner with brands and retailers to design, formulate, manufacture and distribute the next winning range — from a spark of an idea to a fully ranged shelf. One team, one roof, one obsession: getting great beauty products into people’s hands.
10+
Years in business
Major
SA retail partners
6 000+
SKUs on shelf
Nail
Mascara
Gloss
Lip
Body
Colour
Six categories, one house
From lip gloss to fine fragrance — we build the lot.
✦Fragrance
◐Skincare
◆Colour
❊Haircare
❋Body
✿Accessories
Two ways to work with us.
Private label
Bring us a brief, a gap or a hunch. We design, formulate, manufacture and land it on shelf — from first concept to national ranging.
Start a projectTruth Cosmetics
Work with us on our fun, innovative house brands — from distribution and retail listings to co-development and in-market growth.
Meet our brands
— Fragrance
Signature scent, muse to bottle in under six months.
— Formula
Chemistry that performs — brush stroke to shelf life.
The Feature
Chemistry as a creative discipline.
Our chemists sit next to our designers, who sit next to our retail teams. That’s how a moodboard becomes a formula, becomes a pack, becomes a hero SKU on your top-selling gondola.
- ✓In-house R&D lab
- ✓Design & brand studio
- ✓Regulatory across EMEA
- ✓Manufacture at scale
- ✓Retailer sales team
- ✓Trend & category intel
How we work
Brief to shelf,
one house.
- 01
Trend & insight
Category gaps, consumer signals, retailer roadmap.
- 02
Design & brand
Concept, naming, packaging, on-shelf storytelling.
- 03
Formulation
Chemistry, safety, stability, regulatory across markets.
- 04
Manufacture & ship
Private label at scale, distributed to every major retailer.
Now casting
Let’s build the next category together.
Bring us a brief — or a hunch. We’ll bring the chemistry, design, retail relationships and manufacturing to make it real.
Start a project